Apple Had a Lot Riding on New Headset but Internal Strife Delayed Its Release

Apple is known for launching devices that end up being seen as utterly revolutionary in the world of tech, and a big part of the reason why that is the case has to do with the fact that they are able to think of bold new ideas that they then implement in a really smart way. With all of that having been said and out of the way, it is important to note that Apple hasn’t really had a breakthrough product in a few years, and the company has been working quite hard to make it so that they can plan ahead and eventually have a revolutionary new product that everyone would end up wanting to use for a wide variety of reasons.

One new product that Apple has been working on for quite some time now is a headset that is designed to provide both AR as well as VR capabilities, both of which are very exciting right now. However, internal strife between two top executives that are working on the product has lead to the launch being delayed quite a bit. Jony Ives and Mike Rockwell are both top level executives at Apple who are responsible for shaping the tech that would eventually go into the final product.

Rockwell’s design focuses on maximizing efficiency and providing the most powerful product possible, and he delivered with a headset that had immense graphic potential as well as a wide variety of other benefits that many people would want to look into. However, it turned out to be a very bulky headset, one that required an external device in order to work properly. Ive wanted to opt for a more portable headset, one that wouldn’t require any external hardware. It seems like Apple CEO Tim Cook has opted for Ive’s suggestion, but this internal strife has lead to a delay in the product launch.



Via: Bloomberg.

Read next: Study Reveals Differences between Stories Curated by Human Editors and Algorithms for Apple News Users