Where Consumers Are Discovering New Content and Buying in 2020 [Infographic]

To run a business effectively, marketers must have complete knowledge about their target audience and consumers.

Animoto recently collected data from 1,000 consumers and 500 businesses to get a more imperative insight into the viewers' behavior concerning the online trends and how they affect the business.

Animoto based the results by dividing them among the four major age groups, i.e. the Baby Boomers (born between 1944-1964), Gen X (born between 1965-1979), Millennials (born between 1980-1994) and Gen Z (born between 1995- 2015).

Different generations are drawn to different platforms and exhibit different types of behavior where trust in a brand and purchasing decision of a product are concerned. So, for businesses, it is greatly beneficial to learn about these people to create a precisely targeted online marketing campaign for their products and services.

According to this survey, 75% of Millennials prefer brands that have a social media presence in comparison with those that do not exist on social networks.

Amongst the many online platforms, it has been noted that Baby boomers prefer to spend more time on YouTube and Facebook Feed.

Gen X prefers YouTube, Facebook Feed, and Facebook Stories. Millennials also prefer the same, but Gen Z is more connected to YouTube, Instagram Feed, Instagram Stories, and Snapchat. So, this gives a precise idea that for a product specially designed for Gen Z should be marketed on Instagram, rather than Facebook. And something for Baby boomers should be marketed through Facebook and YouTube, rather than Instagram.


This also sums up easily that the people who follow most brands on Instagram belong to the Gen Z group, while Millennials and Gen X use Facebook to follow various brands.

For the discovery of new products, Gen Z and X both prefer YouTube.

For purchase decisions, Gen X, Millennials, and Gen Z rely on YouTube videos more.

Around 38% of Baby boomers, 52% of Gen X, 70% of Millennials, and 52% of Gen Z have shown trust for a brand that has put videos of its products online in comparison to brands without videos.

Similarly, around 70% of Baby boomers need videos to make an educated, well-informed purchase decision. 52-60% of Gen X also need to watch videos before buying a certain product, or for learning about it.

Where Your Audience Is Watching, Discovering, and Buying in 2020 [Infographic]

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