30+ Essential Video Marketing Stats That Content Marketers Should Know (infographic)

It’s strange to think that just a few years ago video was something truly expensive so much so that only rich corporations could hope to advertise using them at all, and a few years before that moving pictures simply did not exist. Now video based marketing is so affordable and effective that pretty much everyone is taking part in it, from big corporations to small businesses and even individual influencers and content creators all of whom know that videos are the key to connecting to an audience if that is what you might be trying to do all in all.

With all of that having been said and out of the way, if you want your video marketing to be successful then you are going to have to learn about the statistics associated with this industry. We have a range of stats that you are going to want to pay attention to.

Firstly, in just a few years time, about 82% of all online traffic is going to be based on videos so you can imagine just how essential this medium has become so much so that the vast majority of internet usage is going to revolve around it. If you look at how many companies are using videos in their marketing campaigns, the number has grown drastically in just a few years.

Back in 2017 only about 63% of companies were using video marketing. In just a year the number jumped all the way to 81%, and there was further growth by 2019 when the percentage came up to 87%. It’s fair to say that if not this year then by next year virtually all companies would be using video marketing in their campaigns which means that this style of marketing is going to end up becoming far more popular than ever before.

Business to consumer marketing involves social media posts both with and without video about 96% of the time, but video marketing itself comes in second with 76%, something that shows just how vital something like this can be for you and it just goes to show why so many people are starting their careers in this field at this current point in time.

Take a look at this infographic (which comes courtesy of Omni Core Agency) for more insights.

Essential Video Marketing Stats That Content Marketers Should Look At (infographic)

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