The second most favored app for this purpose is the Facebook-owned Instagram.
By the recent trends, it seems that these marketers are turning more towards data-driven, analytical, and straightforward marketing approaches, and the best apps that provide such an experience are all Facebook and Google-owned.
This survey was conducted from February 28th till March 4th, which is precisely slightly before the time when lockdowns got implemented in the US due to the COVID-19 scare.
However, the thing that needs to be considered is that many things have changed drastically since the global lockdown began. The world is different from how it was before COVD-19, and in as many ways as you can possibly think!
The same marketers are now focusing more on approaches that include live streaming and more personal, consumer-driven marketing rather than solo product-driven marketing.
In any case, the apps that provide the most video live streaming, Stories, and Highlights features are again, either Facebook-owned or Google-owned.
Some analysts are predicting that the ads' control over the social-media ad market will also increase in 2020, and Facebook and Instagram are already in the ads game for a long time.
TikTok is growing rapidly, but marketers are skeptical about it for serious marketing purposes. The same has been observed for Snapchat.
- Also read: Social Media Bottlenecks to Overcome in 2020
When consumers were surveyed, it was noted that age plays a huge factor in the type of platforms that people use and get influenced by. Facebook takes the cake amongst consumers as well, as 68% out of the 1028 consumers favored Facebook over any other app and they mostly belonged to the group of Millennials and Gen X.
50 % of Gen X and Z consumers were in favor of Instagram, 59% of people belonging to the Baby boomers, Millennial, and Gen X favored YouTube over other apps.
According to the report, 74% of marketers and 68% of surveyed consumers plan to use Facebook this year.
For Instagram, 68% of the surveyed marketers and 50% of consumers are in its favor in 2020
Twitter has the favor of 53% of surveyed marketers and 34% of consumers
52% of surveyed marketers and 59% of consumers are in favor of YouTube as their go-to app in 2020.
39% of surveyed marketers and 45% of consumers are planning to use Facebook Messenger this year.
Surprisingly, LinkedIn has only 39% surveyed marketers, and 18% of consumers interested in it in 2020.
It seems that Snapchat has garnered more interest from the consumer end in comparison to LinkedIn, as 29% of surveyed consumers pointed their interest in Snapchat, while 32% of marketers are also planning to use it this year.
25% of marketers and 29% of consumers are going to use Pinterest this year, while 22-23% of marketers are interested in TikTok and WhatsApp, respectively.
14% of consumers look up to WhatsApp while 17% of consumers are in favor of TikTok for the year 2020.
Read next: Global Digital Activity and Growth Around the World in April 2020.
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