LinkedIn Launches ‘Virtual Events’ Feature And ‘Polls’ Feature To Enhance User Engagement Across Its Platform

As more people are working remotely during the lockdowns, companies are working to recreate an office atmosphere virtually. LinkedIn, recently released two new features which show how the platform is playing its part to improve virtual engagement during the pandemic. LinkedIn is rolling out a new ‘Polls feature’ which will help users to canvas opinions and achieve feedback from their audience.

LinkedIn also announced another feature called ‘LinkedIn Virtual Events’. This tool allows users to create and broadcast video events through LinkedIn’s platform. It is interesting to note that the LinkedIn Virtual Events tool does not tap into Skype or Teams, despite Microsoft now owns LinkedIn. Teams and Skype are Microsoft’s two most significant video products.

According to LinkedIn, the polls provide the audience more of a ‘voice’ than they would achieve only by reacting to the post. Jane Manchun Wong first spotted the feature a few weeks ago, but other platforms including Facebook and Twitter have been providing the polls feature for years now. LinkedIn had polls feature in the past but the company removed the feature back in 2014.



You might say that LinkedIn took too long to restore the feature, or it was the right time to introduce the polls again as people are spending more time on social media platforms during the pandemic, and are searching for ways to change the experience and interaction.

You will see an option for polls in the menu of items while starting a new post on LinkedIn. You can add up to four choices in the answers and set the time limit ranging from 24 hours to two weeks as well as write an introduction post with hashtags. LinkedIn is releasing the polls feature today.

The LinkedIn Virtual Events tool will increase people’s engagement on the platform, and will surely be very popular as it will fulfill a very certain need of users.

The tool is a merger of LinkedIn’s products- LinkedIn Live and LinkedIn Events. LinkedIn aims to provide people with a way to carry out virtual events over the live platform.

LinkedIn was planning to expand ‘Events’ when it first released the LinkedIn Events product. Now, the company has accelerated its product roadmap, and the Virtual Events tool is designed to help people strengthen their relations with the targeted audience.

The company is working with third-party broadcasting partners such as Wirecast, Socialive, Restream, and Streamyard, to enhance the quality of production. LinkedIn stated that Live receives 6X more reactions, and 23X more comments on posts compared to a simple video.

Read net: LinkedIn Is Introducing Two New Features To Help Users Prepare For Virtual Job Interviews

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