A Guide To How Google’s Knowledge Graph Works

Google published an explainer article about how Knowledge Graph and Knowledge Panels are created which you see in search results. According to Google, Knowledge Graphs like a massive virtual encyclopedia of facts and figures which Google mentions to create specific elements of search results. This virtual encyclopedia has grown to be quite massive and Google’s Search Liaison team said in an announcement that the Knowledge Graph currently consists of more than 500 billion facts about 5 billion individuals, places, and things.

Knowledge Graph creates the boxes which you see in search results regarding your queries related to entities. These boxes you see in search results are known as knowledge panels and display you a list of key facts derived from Google’s Knowledge Graph. In the latest explainer article penned by Danny Sullivan, Google describes the basics of creating knowledge panels. Knowledge Graph automatically creates these knowledge panels, which Google mentions if someone assumes that someone is updating these things manually.

The automated network of Google aims to display you the most suitable and well-known data for an entity on a knowledge panel box. What you see in a knowledge panel will evidently be different for various entities, however, Google usually adds the following into a knowledge panel.

Name and a short summary of the topic you searched for.

A relatively lengthy explanation of the relevant subject.

An image or images of the entities.

You will also see some key facts like the location of something, or the birth date of a popular person.

Google also includes links to social profiles of entities and their official websites in a knowledge panel.

A knowledge panel may also display you a specialized data based on the type of person, place, or thing you searched for. For instance, specific sorts of knowledge panels may also add songs from artists, or forthcoming episodes from a TV show.

Google released the Knowledge Graph back in the year 2012, and Knowledge Graph gathers its data from sources such as website content and licensed databases. Knowledge Graph commonly gathers data from Wikipedia, but Wikipedia is not the only source of information for Knowledge Graph.

Since the release of Knowledge Panels, the search pattern of most users has shifted to the point where they perform most of their search activities on smartphones. Google originally developed and designed these Knowledge Panels for desktop search purposes, and they were also not compatible with smartphone screens. The screen of a smartphone does not offer a side-by-side view in a similar way a desktop screen displays. To resolve this issue, Google displays you multiple knowledge panels in a smartphone search that are stretched throughout the Google Search Engine Results Pages.

Danny Sullivan admits that Knowledge Graph may sometimes also come up with inaccurate information. These inaccuracies often lead to Google displaying wrong data in Google search results. If you want to notify Google about an inaccuracy, you can do so by clicking on the ‘Feedback’ option. The company then uses these feedbacks to enhance the Knowledge Graph by evaluating the feedbacks to analyze how Google’s automated systems were not able to detect these inaccuracies.

Moreover, when you notify Google about inaccurate information, it will also remove those inaccurate facts. If you have claimed your own Knowledge Panel, you interact changes directly to the company any time you want to.

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