Facebook Gives Overview of Advertiser Verification Plans

Facebook relies on ads as its main source of income, and a big part of the reason why that is the case has to do with the fact that it is a free service that does not charge its users for using it, instead acquiring their data which is infinitely more valuable in a lot of different ways.

However, with all of that having been said and out of the way, it is important to note that Facebook often comes under fire because of the fact that its ad policies make it so that all kinds of ads can be seen on the platform, from manipulative political ads that have outright falsehoods in them to ads that target specific sections of the populace and become easily apparent examples of institutionalized racism as well as other forms of prejudices.

Facebook has changed a lot of its policies such as making it so that anyone that wants to try and run some kind of a political ad is going to end up having to file official documentation that would make it far less likely that any kind of manipulation or falsehood would find its way into a political ad that is being shown on the platform. An Ad Library was also created that was made in order to facilitate some kind of record of ads that were being shown which is a crucial part of ensuring that no matter what happens, Facebook would definitely be able to end up figuring out a way in which posters of bad ads can be held accountable in some way, shape or form.

However, while Facebook has made some headway there is still a very long way to go indeed which basically means that Facebook needs to elaborate on the various advertiser verification processes that they are taking part in. A senior executive at the company by the name of Rob Leathern, who is the director of the Product Management department at the company, took to Twitter to shed some light on the issue.

In his Twitter thread, Leathern discussed some of the difficulties that are often faced when looking into advertiser verification, including the informal nature of how some small businesses work as well as emphasizing how their verification policies don’t work in all geographical locations.

Facebook is going to prioritize the creation of information networks that will verify advertisers without making it so that small businesses would be harmed due to the reason that they would not find it all that easy to put up ads that are an essential part of how they tend to do business on a day to day basis.

Facebook Gives Overview of Advertiser Verification Plans

Hat Tip: Socialmediatoday.

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