Disney’s Former Head Kevin Mayer Is Now TikTok's New CEO And He Plans To Focus On Gaming And Music As Key Areas

Kevin Mayer, new TikTok CEO plans to focus on areas such as gaming and music when he takes the helm at the continuously-growing video app on June 1 of this year. He is the formal head of streaming services at Disney and during an interview with The Wall Street Journal, Mayer stated that he will be focusing at sharply large adjacent businesses as well as growing TikTok’s main video business. TikTok has a massive impact on the music industry and Mayer plans to focus on music and gaming.

Trending songs on the social-video app have marked on Billboard’s Hot 100 singles chart every month, and TikTok has been used by popular artists such as Drake for promoting their new songs via some dance challenges. Tiagz also wrote songs directly referencing TikTok trends and built a fan base of millions of listeners.

Advertisers have also started using the TikTok’s dance and music trends to spread brand awareness among the audience. While companies such as Warner Bros and e.l.f. Cosmetics used the app to generate billions of views.

According to CEO Movers+Shakers Evan Horowitz, TikTok’s nature as a platform is that it has become one of the main platforms where artists are releasing their songs currently. As TikTok is continuously growing popular among Gen Z audience, video gaming companies and esports brands have also started to focus the social-video app.

ReKTGlobal, a gaming and eSports company, announced a partnership with TalentX Entertainment earlier this month. TalentX Entertainment is a TikTok-focused management company, and both companies plan to develop a new roster of gaming developers to help gaming companies reach the audience on TikTok via influencer marketing more quickly. As significant esports brands such as Team SoloMid (TSM), 100 Thieves, and FaZe Clan have created verified official accounts on TikTok, the video gaming content is slowly taking up more of the content on TikTok’s suggestion landing pages.

Although many eSports brands and video game companies have started to use TikTok for reaching their audience, it is still the early days for gaming content creators on TikTok’s platform. CEO TalentX Gaming Jason Wilhelm during an interview with the Business Insider stated that TikTok is not yet set up for streaming video games, but the company will figure out a way to do so.


Image Credits: Jesse Grant / Getty Images

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