What Can Loan Officers Do Attract More Customers?

If you are a loan officer, you have to ensure that your mortgage loan program meets your client's needs. This includes things like loan amount, credits score, and so on. In short, give your customers an excellent service. You have to attract new customers and maintain the older ones to keep your business healthy. So, how do you thrive in this loan business?

How to start

The best way is to research thoroughly to get to know the specific products or services that your clients mostly prefer. You have to understand that a new buyer may need more explanation on things like mortgages more than a client who has experience with mortgage processes. So, you need to make use of appropriate information depending on your type of audience.

Here is how you can start the conversation:

1. Enlarge your network

A new business can gain if you identify proper ways you can connect with your audience. You can build relationships by interacting with numerous industry experts to enlarge your referral network. For example, you can deal with accountants or other CPA firms that know of clients buying or selling homes. This will help you get more referrals. Also, you can take advantage of appraisers as a local information source. These sources could be real estate agents selling numerous homes. And even real estate lawyers can link you up with clients. It would help if you connected with a real estate appraiser so you can help each other in improving the business.

2. Improve your business by word of mouth

Create a website with all essential details in there. Ensure you highlight the services you offer, clients' testimonials, and other vital aspects your prospective customers may need. If possible, use real estate websites to put digital adverts. This will leave your contact information to potential home buyers looking for listings. If you are lucky, your details may be the first ones clients see on the page during the home-purchasing process.

Television commercials or radio ads are also excellent platforms to announce your services. Social media is also a powerful tool where numerous home buyers share their buying experiences with other people. Ensure you connect with your clients via platforms such as Facebook, LinkedIn, or twitter. This way, you will improve your services as a reliable loan officer to such networks. And you will increase your chances of getting new clients.

3. Friend referrals

Engaging with numerous people in talks is another excellent way of expanding your business. You could be surprised that your friend knows the loan officer, or he is a person you have worked with before. Or the loan officer is the one your co-worker referred to you. Talking is a sure way of getting recommendations. You will enlarge your target audience, especially those moving near your area and need assistance on house purchasing matters, credit cards to build credit, credit report and so on.

4. Interact with your community

Always ensure you don't miss public events if you want face to face talks with potential home buyers. A person looking to buy a home for the first time may find challenges. Therefore, having an expert at the event can help them understand inner details and how to deal with stress that comes with the home buying process. Always have your business cards to increase your network anywhere you go. Even postcards or flyers are significant when it comes to highlighting your main offerings.

5. Ensure the questions you ask customers are relevant

Ask your customers straightforward questions if you want to know them better. You don't need to request details of the property type or the amount of loan. Just know whether your customer prefers buying the property using cash, how long he will occupy the property, and other plans he may have. Knowing what your customer needs will enable you to offer exceptional service that will active his confidence in your business.


Communication is significant, especially when it comes to meeting the need of your clients. Most customers will not engage in your business because they know the final results, or what it will bring forth. What matters is that they understand your business, the products, and the services you are offering. And whether it will meet their needs. For example, discuss credit cards to build credit, credit reports, and the kind of property they want to buy. You can also do your research and then start networking and marketing yourself. This will enable you to see the fruits of your hard work through your customers. As long as you remain calm and follow the above-discussed strategies, you will begin seeing your business improve. Just be readily available on phone, email, as well as other social media platforms to keep the conversion active.

Photo: Cherezoff/iStock/
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