YouTube Analytics Dashboard updated with a new video level notification metric

In the summer of 2019, YouTube announced the introduction of ‘notification metrics in Analytics.’ According to the official statement by the Google-owned platform, the updated analytics feature would help creators assess the percentage of subscribers that are set up for notifications from their channels.

The metrics are starting to roll out today and YouTube asserts that the feature will be available to all creators within the next few weeks. Here are some of the key metrics that will be part of the updated analytics for YouTube creators.

· Bell notification sends: This will signify the number of notifications sent based on the number of subscribers that turned on YouTube notifications through the bell icon on their device.



· Views from bell notifications: The feature will notify the creators about the number of views that is generated from bell notifications.

· CTR for bell notifications: The click-through-rate (CTR) of bell notifications.

· Breakdown of the type of notifications: This will include bell notifications, email and other app notifications for the specific channels.


Here, it should be noted that most videos on YouTube receive 100% bell notifications. However, there are some limitations that include:
  • YouTube’s restriction of bell notification after 3 videos in a 24-hour period. This means that if you publish more than three videos in one day, YouTube will automatically turn off the bell as ‘too many’ notifications may disrupt the user.
  • Publishing videos in bulk. If you upload multiple videos altogether, YouTube stops notification for all the videos.
  • Creator choosing not to notify subscribers.
  • Creator setting the video to private/unlisted.
As mentioned above, the metrics will be rolling out to worldwide creators in a couple of weeks. If you are a creator and have received the upgrade, let us know your experience in the comments section below!

Related: YouTube’s Older Web Interface Will Be Switched To Latest Desktop Version in the Coming March

Featured photo: Olly Curtis/Future / Getty Images

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