Facebook Might Still Be the Social Media of Choice for Younger People

About a decade ago, Facebook was seen as a definitive sign of the times. If there was one thing that pretty much all adults associated with the younger generation, it was the fact that all the kids were using Facebook at the time even though a lot of adults were using the platform on a day to day basis as well.

As time went on and newer social media platforms started to pop up, a lot of people started to speculate that Facebook was not the platform of choice for young people anymore. With platforms like Instagram, TikTok and Snapchat beginning to capture the consciousness of Gen Z, which became the definitive market for any social media platform to aim to capture in the previous decade, Facebook it seemed was beginning to become a lot less popular than it might have been otherwise.

However, recent data that was collected by UK based company Ofcom seems to indicate that Facebook is still going as strong as ever. The study involved a survey that asked questions of around 2,300 people in the UK which included children between the ages of five and fifteen as well as their parents. The main thing that was discovered was that teenagers on average used Facebook just a bit more than they used other platforms.

Around 69% of teenagers who participated in the survey said that they use Facebook on a daily basis, compared to 68% saying they use Snapchat and 66% saying they use Instagram. Now, this isn’t a big difference, but Snapchat has been a thorn in Facebook’s side for quite some time now when it comes to the younger generation, but with Instagram being Facebook owned this creates a unique competition for who would end up at the top spot and who would be coming up just behind.

While, another report from 5WPublicRelations, which is based on 1000 adults from United States, reveals that Facebook still dominates across all age groups, however, the social network is most popular among 18-34 year-old age bracket.


Social Influencers or Socially Influenced? - chart

Read next: Has Social Media Really Been Our Worst Enemy?

Hat Tip: Socialmediatoday.

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