About half of the total amount of time spent on smartphones is spent on social and messaging apps, i.e. according to Appannie's recent report. A lot of this can be contributed to the fact that these were some of the first uses that people had for smartphones. Video and entertainment came later, and gaming definitely came much later because it was only recently that smartphones started to be taken seriously. However, just because this is the case right now doesn’t mean that it always will be. Indeed, the way that the latest generation of smartphone users, namely Gen Z, are using their favorite apps is changing.
"Socials apps — particularly those popular with Gen Z — are blurring the lines with Entertainment apps. Snapchat prioritized innovating for Gen Z, capitalizing on this generation’s “Fear of Missing Out” (FOMO) with disappearing messages, pioneering the “Stories” feature later adopted by other top social apps, as well as Augmented Reality and branded filters.", explained Appannie in its "State of Mobile 2020" report.The modern social app is blending entertainment and sometimes even gaming into the mix. The video and entertainment sector has been growing quite a bit, so much so that it has doubled in size the past few years. The percentage of time spent on video and entertainment has grown from 13% (from 2016) to 21% (in 2019) but the total number of hours spent on smartphones has doubled as well which indicates that even more growth could potentially end up being on its way. It will be interesting to see how this time ends up being split in the future.
Read next: 1 in 4 Unsuccessfully Try Curbing Tech Use, Study Finds
No comments:
Post a Comment