The Increasing Importance Of An Up-To-Date Business Website

Over the past decade-and-a-half, social media has taken over most of our lives. It’s strange to think of a time when we couldn't share what we were thinking with the entire world. So much so that losing access to that ability can feel paralyzing. This is no more true than in the business sphere. Companies are using social media to great effect, reaching a huge number of potential clients around the world.

You might be tempted to think that your business website doesn’t really matter anymore. It seems like no big deal if you never update it. Do you even need a business website in the first place?

However, the reality is that an up-to-date business website is actually more important than ever before. Nowadays with the option of cloud VPS which gives you the option of using multiple servers, scalability and top notch security, you can get working on an attractive and super functional website.

Here’s why.

Punching Above Your Weight

Social media marketing works very well when it comes to your average customer. They come across your brand on Facebook, Twitter, Instagram, etc. and maybe even engage with the account. They find all the information they need without ever leaving whatever app they're using. You can convert tons of visitors into sales this way.

However, converting leads into customers is a very short-term goal. Ultimately, if your business is to continue growing, you will need to punch above your weight. You need to impress other businesses, potential investors and, of course, reviewers. These people are all far more discerning than the average social media user. They understand that the person running your social media accounts has very little to do with decision-making within your business. Instead of a company behind the brand, they see a young employee, even when that’s not the case.

A website, on the other hand, helps you build your company’s business reputation. You can keep visitors updated on your company’s upward mobility. You can establish your executives as thought leaders in the industry. Even if you are not considering branching out or getting bigger, this puts you in the best position for unexpected opportunities.

Strategic Thinking

It may be years down the line, but at some point, opportunities will start coming to you. Fellow business owners, venture capitalists, and the like, may take a look at your website and get a proper taste of your experience in the industry. They’ll see far more than you could ever express on social media, and they’ll take it a lot more seriously.

All this is from putting significant effort into building your reputation through your website, rather than any impetus towards content that goes viral. You don’t need your website’s content to be shared by the masses. On the contrary, it should be too niche and require too much investment of time and energy to become just another passing trend.

Social media marketing will make you money in the short term, and will help you maintain your company’s success. However, it does not set you up for long-term excellence. Only an up-to-date website, with in-depth content, can do that.

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