Google Chrome cannot move too fast in terms of privacy, says Justin Schuh

Chrome might be on top of other browsers, but it would be wrong to say that they can do whatever they want with the browser – it’s just not possible!

One of the leader at Google warned people that it is not possible for them to move Chrome too rapidly from one update to another. It will only bring more destruction to people. More importantly, seeing so many changes so quickly, the developers will move towards mobile apps. Moving too fast brings less good news and more bad news in terms of hurting the web.

It was during the Usenix Enigma security and privacy conference that Justin Schuh brought this topic into discussion mentioning that the content on the web is flourishing because of advertising revenue and if the developers and advertisers move away from the web, it will not be good for web market.

However, he also highlighted the fact that moving too slow is also not the option. There are many competitors of Google in the market who are continuously moving forward to beat Chrome, so if Google becomes slow, it will only leverage them.

Many browsers including Apple Safari, Mozilla Firefox, Microsoft Edge, and Brave released new and advanced privacy features to curtail online tracking and Google were the last to follow them.

It is not a browser-centered problem, but rather a problem for the whole tech industry. Nobody is willing to pay to protect themselves from the advertisement on the internet, which is why it’s somehow the browser’s responsibility to protect the users.

Online tracking has created several privacy scandals, which is why companies are working hard to secure their users privacy. Not many at the conference agreed with Schuh, such as Tanvi Vyas from Mozilla who encouraged to move to contextual ads instead of throwing just any ad at the user. Also, she urged Google and Apple to add the web’s privacy protections into mobile apps.

However, Schuh said that the developers are already moving towards mobile and ad spending on mobile is already rising.

Schuh also added that small browsers have more leverage to experiment with new methods on their platform, however, being a giant limit you from enforcing anything at any time.

Eric Lawrence on the panel agreed with Schuh saying that it is not easy to make frequent changes if a company is operating at mass level. Google is already working slow and steady on securing user’s privacy along with other factors. Lawrence said Google is showing responsibility towards its users, which is prominent from its recent cookie policy change as well.

Considering the ongoing scandals, the advertisers, website publishers, and data brokers are becoming more and more sensitive and sensible of tracking the user. Not only do they continue to track their user, but also buy data from big companies to look into user’s interest for better ad targeting.

It is the reason why the tech-giants needs to take a step forward to curtailing tracking on the browser. Some Google tools are under development, while, some are functioning at the moment. Let’s see where it takes Google!

Read next: Data Disaster: Protecting Your Information from Physical Theft

Hat Tip: Cnet / Featured photo: @JoeBeOne / Twitter

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