Working in a field that requires you to stay up to date on the various social media trends that are taking the world by storm can be both a blessing as well as a curse. It can be a blessing because of the fact that you would be staying up to date on something that has a pretty serious impact on the world as well as how we tend to communicate with one another.
It can be a curse, however, because of the very thing that working in this field requires you to do: stay up to date on an ever changing landscape that can be vastly different to how it used to be just a few months after a norm has been thoroughly established.
There are a lot of changes on the cards for social media, so if you work in a field that requires you to stay up to date on it you should be ready to alter your work processes quite a bit. One really big change that is going to impact what areas of social media you are going to end up focusing on is the rise in popularity of the Stories feature.
A couple of years ago Snapchat was pretty much the only social media company that offered stories and most people did not take the feature all that seriously as a place to market to people or spread awareness about a particular brand or campaign. However, now the Stories feature is used by over a billion people, and that’s just if we’re talking about the family of apps that Facebook owns.
Facebook’s increased shared in the social media marketplace is also something that you are going to have to contend with. This is because of the fact that Facebook is now an ever more popular entity on the internet, and it is quickly becoming perhaps the only place where you would able to get a reach that is as wide as you need it to be all in all. Hence, emphasizing on your brand’s Facebook presence is certainly something that you would want to look into.
There are quite a few other things that you need to pay attention to if you are working in a industry that places importance in social media. For example, Pinterest has been gaining quite a bit of popularity in recent times as well, so much so that a lot of people are starting to look to it as a new playground that you can try to experiment with your various marketing processes in.
If you want to learn more about social media trends for the year 2020, check out the infographic below, courtesy of Microcreatives.
Read next: What type of problem solver are you? (infographic)
It can be a curse, however, because of the very thing that working in this field requires you to do: stay up to date on an ever changing landscape that can be vastly different to how it used to be just a few months after a norm has been thoroughly established.
There are a lot of changes on the cards for social media, so if you work in a field that requires you to stay up to date on it you should be ready to alter your work processes quite a bit. One really big change that is going to impact what areas of social media you are going to end up focusing on is the rise in popularity of the Stories feature.
A couple of years ago Snapchat was pretty much the only social media company that offered stories and most people did not take the feature all that seriously as a place to market to people or spread awareness about a particular brand or campaign. However, now the Stories feature is used by over a billion people, and that’s just if we’re talking about the family of apps that Facebook owns.
Facebook’s increased shared in the social media marketplace is also something that you are going to have to contend with. This is because of the fact that Facebook is now an ever more popular entity on the internet, and it is quickly becoming perhaps the only place where you would able to get a reach that is as wide as you need it to be all in all. Hence, emphasizing on your brand’s Facebook presence is certainly something that you would want to look into.
There are quite a few other things that you need to pay attention to if you are working in a industry that places importance in social media. For example, Pinterest has been gaining quite a bit of popularity in recent times as well, so much so that a lot of people are starting to look to it as a new playground that you can try to experiment with your various marketing processes in.
If you want to learn more about social media trends for the year 2020, check out the infographic below, courtesy of Microcreatives.
Read next: What type of problem solver are you? (infographic)