Facebook, Instagram Introduces Strict Policies Against Counterfeit Goods and IP violations on their Platforms

Facebook released its Transparency Report for the first half of 2019 in which it claimed that Facebook removed 462,400 content pieces after the platform received 62,300 reports regarding the counterfeit goods. On Instagram it received 39,200 reports and removed around 359,000 pieces of content.

Facebook explained through "Good Questions, Real Answers" format that how the platforms respond to Counterfeit goods and how the advertisers can guard their intellectual property (IP).

Facebook and Instagram tools can be used by brands to report the content that is infringing their rights or content that is offering counterfeit goods. They can also specify where the content exactly appears, either on profile, group, page, ad or is listed on eCommerce Marketplace.

Such content is removed the earlier possible, in a day or two. Additional actions are taken in case infringement spreads at huge level.

Facebook said if only one item is reported by the right holder, it goes on next level to check if they can find any other counterfeit goods. Like the whole page, Instagram and ad accounts are checked to analyze if infringement has widespread.

Not only the content is removed, but also the profiles, pages, groups and ad accounts are taken down if is continuous infringe content is found. At times, features are also limited temporarily, or access is denied to them because of repetitive infringe content. Infringers are also informed through message about why their content is taken down or why features have been removed.

Commerce and ads intellectual property tool of Facebook can be used by IP rights holder to identify and report infringement on Marketplace, sales posts in groups and ads on Instagram and Facebook.

Through machine earning and artificial intelligence, Facebook block or limits the counterfeit content’s distribution on both of its platforms, Instagram and Facebook.

Policies of company are reviewed before posts and ads go live on Marketplace. Brand name, logo, discount, keywords, prices and such signals are to detect counterfeit goods and the content is blocked if found against policies.

Also the hashtags that may be the combination of brands and keywords like replica are considered to be used for counterfeit content and result in blocking the content.

Users are also discouraged to buy counterfeit goods through the platform and for it there are intellectual property Help Centers available on Facebook and Instagram.

Listing can be flagged for review on Marketplace as well as safety tips list on Marketplace mentions about the counterfeit goods and purchase protection policies. According to this, if someone unknowingly buys counterfeit goods, their money will be returned.

Facebook said it prioritizes the protection of intellectual property rights and have strict policies to deal with counterfeit goods and other IP violations.



Read next: The Cost Of Counterfeits - And How To Avoid Them (infographic)

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