Research Shows the Massive Increase in Engagement for multiple Social Media Platforms!

Over the last few years, social media services have become a big part of our lives. At this point, it has become simply impossible to imagine a day without using Facebook, Instagram and other large social platforms.

A research was recently conducted to determine the average monthly time spent per US user on Desktop, Mobile Web and App by Social Platform over the last two years (September 2017 to September 2019). The results were presented in the form of a chart.

Before highlighting the results, it should be made clear that the Desktop users taken into account for this research aged 2 or above and as for mobile users, the minimum age requirement for the research was 13 years.

The average monthly time spent per US user for Apps such as Instagram, Snapchat, Reddit, Twitter and LinkedIn increased by 6%, 6%, 7%, 13% and 7% respectively during the last twenty-four months.

The most interesting parts in this research were played by Facebook, Messenger and TikTok. The chart indicates that Facebook’s monthly usage by an average American user decreased from 12 hours and 52 minutes in September 2017 to 9 hours and 28 minutes by the end of September 2019. However, when Messenger is coupled with Facebook, a different outcome is observed. The combined average monthly usage of Facebook and Messenger came in at 14 hours and 55 minutes (a 2% increase over two years).


TikTok’s growth turned out to be the most interesting part about this research. Firstly, it should be clarified that the numbers for TikTok were taken from September 2017 to March 2019 and not September 2019. In 18 months, TikTok’s monthly average use per person increased from just 37 minutes to 10 hours. That equates to a growth of around 1,533%. Therefore, it is clear that TikTok is here to stay.

Average Monthly Time Spent Per User on Desktop, Mobile Web, and App by Social Platform, U.S.

Credit for the research goes to Activate Consulting and Comscore analysis. Long story short, it revealed some interesting details about how addicted we have become to these platforms. Whether this is a sign of good or bad things to come is a discussion for another day.

Read next: Removing Social Media Footprint Can Increase Your Chance of Success On Job

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