People Have Started Changing Smartphones Less Often

There was a time not all that long ago when a new phone coming out was a real event, the sort of event that would result in countless people buying that new phone. This is what made smartphone manufacturing companies such as Apple and Samsung so successful during the initial tech boom, but the fact of the matter is that a lot of corporate entities have started to notice a sort of slowdown among consumers in terms of how likely they are to buy a particular phone once it comes out.

Ting's survey of over 3,500 respondents indicated that over half of these people intended to keep the phone that they were currently using for the next three to five years, something that is going to prove to be very worrisome for tech companies that have a vested interest in creating new smartphones on a regular basis.

These companies rely on people buying their products in bulk whenever these products are released, so people keeping their phones for longer periods of time, which in turn would mean lower sales for these companies since most people are not going to be looking to upgrade their phones anytime soon, is going to be a huge drain on finances.

This also indicates a shift in consumer interests. The allure of always having the best phone on the market and thus buying it as soon as it comes out even if your current phone works perfectly well has died down, and people are realizing that they can just keep using the phones that they currently have for longer thereby allowing themselves to save some money in the process as well.


This is part of the reason why companies like Apple have started to diversify their range of phones in an attempt to tap into markets that they previously had not been taking very seriously.

Take a look at this infographic for more insights on what, when, where and why of smartphone upgrade by consumers.

How often should you upgrade your phone? - infographic


Read next: What Is Going To Be The Ultimate Future Of Smartphones?

No comments:

Post a Comment