Facebook reduces ranking of content that promotes sensational medical cures

Facebook is finally heading towards something positive to make people focus more on realistic and genuine content than on miraculous stuff. One of the most popular social media sites has announced to downgrade and neglect material that provokes miracle cures regarding health issues. It is because the site was being criticized for allowing the spread of such content that misguide people. Even YouTube is also struggling to downgrade the material that is misleading the audience.

Both Facebook and YouTube are making efforts not only to work against remedies and all but also working hard to avoid content that promotes controversies and doubtful believes such as moon landings were faked, earth is flat and so on. Complaints were received against content such as home remedies to cure cancer or remedies to overcome autism.

Recently, Facebook took a step and cut off revenues of online advertisements that represent unacceptable facts. It responded to the investigation of the Wall Street Journal about the popularity of fake cancer treatments.

Facebook’s product manager Travis Yeh confirmed that sensational or fake health content must be downgraded, as they are influencing over the significance of original and legitimate health material available on the site. Fake remedies are diverting the attention of people against real solutions of their health problems.

He further explains that two ranking updates are made last month to downgrade overrated remedies. Reach of sale and purchase of such products and services will also be reduced. Products or services include pills to lose weight or pills to treat cancer and so on.

In addition to these, Yeh also says that Facebook needs to have ranking changes in the news feed based on audience reactions and the effect of misleading material on the behaviors. The ranking is necessary to degrade information that is bad for the community as a whole.
"Pages should avoid posts about health that exaggerate or mislead people and posts that try to sell products using health-related claims. If a Page stops posting this content, their posts will no longer be affected by this change."

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