Millennials spend an average of 2 hours and 44 minutes on social networks each day. However, a survey by Globalwebindex reveals that during these almost three hours, the millennials jump around from platform to platform. In fact, a typical ‘young’ internet user has around 9.3 social media accounts – which is one account more than the global average and indicates how multi-networking is customary for this generation.
However, this doesn’t mean that all the accounts are being used regularly by the millennials who have their favorites amongst the plethora of options available.
According to the GWI research, Facebook has an 88% holding on the worldwide (except China) internet user with almost 45% using the platform for more than once a day. YouTube is also equally popular with around 87% visitors. On the other hand, millennials are more engaged on Snapchat and Instagram.
In China, WeChat holds the most prominence with a 77% membership rate and 72% visitation rate.
When looking at global trends, millennials are more interested in following purpose and entertainment profiles rather than sharing their personal information. For them, sharing personal opinions and meeting new people through social media comes at the 8th and 10th place respectively.
Millennials also prefer shopping through social media networks. As per our studies, 6 out of ten internet users are social shoppers where they not only purchase products but also research their benefits and drawbacks.
Video calling is also a prime reason for social visits by the millennials. 1 in every 2 millennial outside China has used the various platforms of social media to engage in some video call the past month.
News consumption is another area that is gaining importance for the millennials. In fact, 57% use social media to stay updated with current events and breaking news.
Looking at the statistics from these surveys, we can clearly see that millennials also like to see branded content on their newsfeed. They like following brands they are thinking of buying from and/or those that have given them a good experience.
Read next: Digital Minimalism - Tips to Help You Declutter Your 'Always Connected' Life (infographic)
However, this doesn’t mean that all the accounts are being used regularly by the millennials who have their favorites amongst the plethora of options available.
According to the GWI research, Facebook has an 88% holding on the worldwide (except China) internet user with almost 45% using the platform for more than once a day. YouTube is also equally popular with around 87% visitors. On the other hand, millennials are more engaged on Snapchat and Instagram.
In China, WeChat holds the most prominence with a 77% membership rate and 72% visitation rate.
When looking at global trends, millennials are more interested in following purpose and entertainment profiles rather than sharing their personal information. For them, sharing personal opinions and meeting new people through social media comes at the 8th and 10th place respectively.
Millennials also prefer shopping through social media networks. As per our studies, 6 out of ten internet users are social shoppers where they not only purchase products but also research their benefits and drawbacks.
- Also read: Entertainment Content on Social Media — Every Generation Has Their Own Preferences [Study]
Video calling is also a prime reason for social visits by the millennials. 1 in every 2 millennial outside China has used the various platforms of social media to engage in some video call the past month.
News consumption is another area that is gaining importance for the millennials. In fact, 57% use social media to stay updated with current events and breaking news.
Looking at the statistics from these surveys, we can clearly see that millennials also like to see branded content on their newsfeed. They like following brands they are thinking of buying from and/or those that have given them a good experience.
Read next: Digital Minimalism - Tips to Help You Declutter Your 'Always Connected' Life (infographic)
