How Using an Automated Review Software Can Help Businesses Manage Their Reputation Online

There is a need for businesses and companies to improve and restore their online reputation and credibility. Unfortunately, many online ventures are only focused on attracting traffic and making money, such that they forget the importance of maintaining a good online reputation. The majority of online reputation management systems have one main agenda… restoring the standing of an organization’s brand. The only way to achieve this is to counter negative sentiments that may be circulating online.

Now, if your company has fallen from grace, there are various ways in which you can restore its reputation. Some of these include:
  • Aligning your business with that of your stakeholders' expectations
  • Controlling online conversations
  • Monitoring platforms through which employees direct their complaints
  • It takes patience
  • Taking all the complaints offline
  • Thinking beyond CSR
In recent years, it’s become mandatory for businesses to invest in online reputation management systems. This is because, whether you like it or not, there will be both positive and negative conversations about your brand. For instance, online customer reviews can have a negative impact on your business. That having been said, let’s take a look at how using automated review software can help businesses manage their reputation online.

Saving Time

Ideally, it will take you more time to go through all the social media platforms as well as the comments on your website just checking and resolving customer issues. This can be really time-consuming as opposed to using automated online reputation software. With this, you’ll only need a few hours to update your monitoring systems. One thing to note, however, is that each online reputation software is different. This means that you need a central point of access in order to make the work easier. In doing this, it will also help to save you a great deal amount of time as it gives you the advantage of assessing and responding to reviews from anywhere.


The best thing about an online reputation management software is that you are able to manage your time as well as the fact that it’s easily accessible from any location. Unless you want to employ an extra hand, a reputation management system is automated and you are able to personally attend to it. This is because it comes with pre-prescript notes enabling you to respond within seconds. In addition to this, it also gives you the option of personalizing these notes so that they suit your client’s expectations.


Digital Automation
Courtesy: Freepik

If you haven’t tried it, well you are missing out on a lot of things. An online reputation management system is automated and will not require your physical presence unless it requires your attention. This means that you are able to attend to other matters while the automated system does the rest for you.


The fact that you are able to leave all the responsibilities of an automated system in checking your online reviews means that it’s a reliable system. One thing to note about such a system is that it eliminates all the possibilities of human error.

Data Security

While investing in the best automated online review system will help to improve your customer relations and brand reputation, it will also help to safeguard valuable company data. Most of these software applications have been designed to include security parameters that help to protect valuable data. They’ll protect your systems from bugs and any other security vulnerabilities that may arise from malicious users. Security has a lot to do with reputation because not so many clients will want to associate with brands that are not security oriented.

Showing Concern on Customer Service

Customer Service
Illustration: Freepik

Using online reputation management software will in a way show that you have an interest over what your customers are saying about your brand. This will go a long way in demonstrating your ability to respond to comments and criticism. Owning an online franchise comes with a lot of advantages. The fact that you are not in most cases dealing with your clients physically, has its perks. Nevertheless, they’ll still want to comment on your various products and services. An automated system will allow you to respond to queries and complaints. This in return will foster customer retention. Using an online reputation management software has its advantages, they include;

1. Building Trust

Investing in the best online reputation management systems will enable you to build your trust with your customers. This is because these systems have been made with the aim of resolving customer disputes and negative publicity. The more you engage your customers online and help in resolving their issues, the more they’ll be likely to come back. Online reputation systems will help your business to become transparent. This means that you are able to deal with both negative and positive comments.

2. Becoming a Part Of The Conversation

Online reputation management systems will enable you to become a part of the conversation. This way, you are able to know what your target audience is saying about your brand or products. This makes it easier to mitigate the negative while, on the other hand, enabling you to come up with ways on how you can counter negative publicity.

3. Minimal Use of Manpower

Another great thing about an automated online reputation software is that it doesn’t require your constant supervision. Unlike in a manual approach of checking and responding to customer comments and queries, an automated system will do this for you. There are volumes of data you’ll need to manually go through as opposed to utilizing an automated system. With an automated system, all the processes are streamlined, decreasing human errors as well as human participation.

One thing to note is that these software are not only for big corporations and companies. It really doesn’t matter the size of your business entity, dealing with your reputation should be the key objective. Investing in online reputation management software will help to create a good customer relations.

Featured photo: Rawpixel
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