Instagram is taking the plunge into posting the ads on the explore section

Ads All around.

Ads will be ubiquitous on Instagram. According to IG Team, even the explore page is not going to be devoid of them. Explore grid will soon feature ads. Once you start tapping on it you will find ads in the form of images and short video clips that might hinder you during exploring your discovery feed.

"For advertisers, this is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new. Advertisers can easily extend their campaigns using automatic placements with a simple opt-in to reach audiences in Explore.", explained Instagram Business Team, in a blog post.

Susan Buckner Rose, Director of business product marketing says that selection of Explore page is appropriate for this purpose because people come here to search new accounts, brands, personalities or stuff that they do not know previously. This predilection will make them adhere to the explore page and see the advertised stuff.



This step of posting ads on the explore page seems risky. The digital world is smart enough but impatient as well. So ads might act as resistance in their searching that will make the user consider them as the nuisance factor. The idea is more like to be failed because it’s not the first time when Instagram is thinking to adorn the platform with ads rather the ads are already appearing in between the stories and the daily feed. The purpose of Instagram seems to be blurred in all this chaos.

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