How to Create a Stellar Whiteboard Animated Video

If you’re looking for an effective way to give information and increase conversion, you should consider the traditional route by using a whiteboard animated video. Though they might be simple, a whiteboard explainer video carries a lot of weight. Other videos might require more work than a whiteboard video, but whiteboard videos can be even more effective. The progression of drawing in whiteboard videos naturally makes viewers want to follow along.

Whiteboard videos are the perfect way to easily educate your audience. Not only are they educational, but they’re also great at entertaining. They’re the perfect solution for all different types of businesses.

Whiteboard animated videos are hugely popular, so for yours to be a success, you need to have the right strategy. Here are some steps to take to create an awesome whiteboard video.

Write a compelling script

Before you start any other part of your whiteboard video, you need to work on writing your script. Your script is arguably the most important part of your video. While you might be using your video to describe a product or service, your script should be more focused on your audience and their needs. A good video script should include just enough information without being overwhelming. Even when you’re video is for educational purposes, you should be telling a story with your script. Depending on what your goals are from this video, you should add emotion to draw viewers in. A good way to appeal to your audience is by addressing them directly using personal pronouns “you” and “your.”

Plan your storyboard

The storyboard is essential to crafting a well-organized whiteboard explainer video. Without it, your video could feel like it’s lacking direction and your production will be harder than it needs to be. This can also help to keep your team on the same page. Two simple ways of making a storyboard are drawing it out by hand on a sheet of paper, or you can make one using PowerPoint slides. Both will let you see how your video should play out. Your storyboard should include every scene in your video as it progresses. From there it will be easy to see if you’re missing anything or if anything needs to be changed.

Animate your illustrations

Animated characters in your video should act as representation for your audience. This makes it easy for your audience to connect with them. Your video should flow without any interruptions in the drawing. Most whiteboard videos are typically black and white, and while it’s important to stick to the basics, small pops of color can help your video stand out. An important thing to make sure if included in any whiteboard video is the drawing hand, even if you don’t have someone drawing it out in real life.

Time your video

After you finish animating your illustrations, you should time how long your video will be. Creating a whiteboard animation video requires a lot of work, so you might be surprised at how short they turn out to be. The ideal whiteboard video should finish at around 90 seconds to be the most effective. Good whiteboard videos should only be covering the basics of what the video is about. You don’t want to go too far in depth and risk people losing interest. If your video is running too long, you should rethink what the most important parts of your video are so you can cut out anything unnecessary.

Choose the right audio

The finishing touch on your whiteboard video should be the audio. Voiceovers and music bring your video to life. It’s important to choose the right person to read the script. They should sound fluid and natural while they speak, while also being easy for an audience to understand. The narrator's voice is what you’re choosing to represent your company in the video. The wrong narration in a video can ruin it, even if everything else in it is perfect. Some videos can get by just fine without having any voiceover if the message is clear through animation alone. In this case, you can still include music to prevent it from being dry. The music you choose should complement the overall tone of the video.

Illustration: Freepik
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