The reputation of a website is inevitably crucial to its owner, so the owner of this website was clearly alarmed at what appeared to be an attempt at blackmail. This is a little different from previous extortion attempts that the internet has seen however which claim that they will leak videos recorded of people visiting adult sites and the like since it targets websites directly and gives the website owner an incentive to take what they are saying very seriously indeed.
The chilling email gives details about how the extortion artists will go about defaming the website as well, so it’s clear that a lot of thought has been put into this. More work will have to be done in the field of securing websites and preventing these kinds of scam from occurring on a regular basis. The owner of the site that is being blackmailed right now might not have anything to worry about though as this may very well be a prank that someone is playing on him.

Hat tip: Malekal's site / Bleepingcomputer.
Read next: How to Spot Social Media Scams (infographic)
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