Appy Pie Makes Chatbots More Accessible Than Ever

Are you thinking of an effective way to improve your customer service? It's easy to believe that you got all your bases covered, but the digital consumer now expects a lot more than just getting a random email. These days, it's all about round the clock and responsive customer service, and you can offer just that by with your own chatbots. While they're not new, the technology behind them has grown by leaps and bounds. Any serious marketer should consider investing in chatbots if they want to offer a better customer experience and boost their sales.

A recent study shows that 1.4 billion people interact with chatbots each year. This is an impressive statistic, especially when you consider that chatbots were exclusive to big companies not too long ago. This messaging technology is expected to save $8 billion per year by 2022, according to Juniper Research. Customer care teams don't have to deal with the same mundane questions repeatedly. Chatbots can take their place, at least in this aspect, allowing businesses to enjoy enormous cost savings.

While it's easy to see how chatbots can improve any company's marketing and customer service operations, the rate of adoption has been particularly slow. But thanks to Appy Pie's easy-to-use chatbot builder, even non-technical users can create and integrate chatbots in their apps and websites in a matter of minutes. Whether it's for a mobile app or website, Appy Pie's DIY chatbot builder platform makes it easier than ever to leverage artificial intelligence and experience multiple benefits that come with it.

When chatbots first came into existence, the conversations were rigid, monotonous, and unappealing. In most cases, they operated under a rule-based system. Through machine learning and natural language processing (NLP), chatbots have become unbelievably efficient and accurate, blurring the lines between computer-generated messages and real human conversations.

A good example is the ability to input a brand's unique voice into their chatbot. According to Appy Pie, this capability proves essential in any chatbot, as it can provide a more human feel. Combine this with NLP and a chatbot can form coherent, naturally-flowing, and grammatically-correct sentences. The conversations are so human-like that online consumers say they're quite willing to make a purchase after interacting with a chatbot.

Chatbots have become ubiquitous simply because they can be used for a variety of applications by companies from different industries. This includes improving brand reputation. Just like consumers expect to find a website and social media pages when searching for more information about a brand, they also look for a chatbot when visiting online profiles. Using this tool immediately makes your business appear more advanced and professional as compared to your competitors.

Despite the complexity of artificial intelligence, machine learning, and natural language processing, integrating a chatbot in your app or website isn't as far-fetched as it once was. Appy Pie provides all the tools you need to get started. Their DIY no-code platform supports a drag-and-drop functionality, making it easy for users to create chatbots in just a matter of minutes.

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