Thanks to video, mobile advertising spending growth is accelerating

Would you rather prefer to watch ads on your mobile phones or are you still more fond of what appears on your TV and desktop screens? Although we know that the answer to this would be very subjective but according to recent reports, video ads on mobile devices are expected to go beyond $29 billion mark this year.

In fact, the growth rate is so strong that that Q1 2019 QMI report of PubMatics - a global ad publishing platform, shows that 48% of ads were viewed on mobile devices. This is a 11% incremental increase when compared with 37% of 2018. With its impact, digital marketers can expect a major change real soon; as if this continues to happen, mobile devices are then expected to become the most preferred platform for ad placements by the end of this year.

Study: Mobile to become the preferred platform for video ads by the end of this year

How Mobile and Video Is A Perfect Combination?

Video ad spend actually followed the potential of mobile devices. While it is true that the ad dollars didn’t go up on only because of mobile screens, but it still played a significant role in attracting impressions. So, eventually video ads had to follow the rapid hike of the trend.

The total amount of mobile spend occurred through PubMatic’s platform in the first quarter 2019 was 29% more of 2018. The situation was pretty much the same in mobile impression volume as well - that grew 35% from the previous year.

Should We Be Really Concerned?

Of course, the video ads spends are going well in line with efficient technology and rapid data speeds. As 5G is just around the corner, users, advertisers and publishers together can use mobiles for more powerful an engaging video content in times to come.

However, if the trend is currently booming, it still doesn’t mean that mobile ad formats are the only universal solution for brands. If companies want to go big in terms of sale and outreach, advertisers will have to work constantly on understanding the ever changing consumer behaviors and how they can modify campaigns all the time to catch more audience.

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