Meet Imma - The Virtual Model Who Is Making Waves On Instagram For Her Super Realistic Personality

For now, one may call them as guests, but the reality is far more different than that. Virtual Humans are coming to planet Earth sooner than we expect and with the help of artificial intelligence, they will dominate most of our jobs.

If you’re still unclear about what I have just claimed, then meet Imma, a digital Instagram model with nearly 60K followers. She is known for her uber cool, street style photos. The expressions on her face in selfies and the way she poses like a pro, makes the case for 3D rendered humans.

In fact, she has just appeared in a makeup spread for Kate cosmetics in Vice’s i-D Japan alongside two other real human models and looking at the photo shoot, we bet no one would be able to figure out if she is real or not.



That’s the kind of perfection, the creators of Imma, ModelingCafe - A CGI firm has achieved. They have already worked on Kingsglaive Final Fantasy XV, Shin Godzilla, The Legend of Zelda: Breath of the Wild and the incredibly wonderful tourism video for the Kyushu region. But the amount of detail and perfection they have shown with Imma will definitely make your jaw drop e.g one can actually see the dark roots on her pink dyed hair.

While she is the most realistic among all the virtual Instagram personalities, the credit for her flawless skin goes to female modelers in charge and how the company took special care of lighting during the shoot.

Diving deep down into the details of the spread, you can see Imma posing perfectly in a composite shot with human models Mayben and Aria. She is wearing real and virtual makeup, that is done by hair and makeup artist Torii. The inspiration came in from "Kawaii" Instagram fashion and style filters and with this campaign they actual wanted to test the potential of 100 percent fake models in the market.


Apart from that, the magazine also included a typical interview with the models, including Imma as well. While the answers of Imma were of course crafted by humans at the backend, it still highlights the opportunity of how AI can generate personality filled machines.

However, there is a dark side to this story as well. In order to take advantage of the buzz, more brands are now willing to rent out virtual models like Imma. They will pay gigs to them like real models but that will obviously go the ones who created them (ModelingCafe in Imma’s case) With ultra realistic animations of Imma along with her well-crafted personality, real actors might just find themselves in trouble very soon.



New article by @id_japan is out today! ๐Ÿ™ I loved trying new makeup style by @torivomit ๐Ÿ’„ I mean i LOVE it! ๐Ÿ˜‰ . ๆœฌๆ—ฅ @id_japan ใซใฆ่จ˜ไบ‹ใŒๅ…ฌ้–‹ใ•ใ‚Œใฆใพใ™ใฃ๐Ÿ™ ใ„ใคใ‚‚ใจ้•ใ†ใƒกใ‚คใ‚ฏใ‚’ @torivomit ใกใ‚ƒใ‚“ใซใƒกใ‚คใ‚ฏใ—ใฆใ‚‚ใ‚‰ใฃใŸใฎ๐Ÿ’„ ๆœ€้ซ˜ใงใ—ใŸใฃ๐Ÿ˜‰ #ใ„ใคใ‚‚ใจ้•ใ†ใƒกใ‚คใ‚ฏใ ใ‚ˆ #ใ‚ใŸใ—CGใ‚‰ใ—ใ„ #ใƒŠใƒใƒฅใƒฉใƒซใƒกใ‚คใ‚ฏ Beauty Direction TORI. @torivomit Models Imma @imma.gram Aria @aria_polkey Mayben @negativholoholo Photography Kodai Ikemitsu @kodaiphoto Styling Masako Ogura @masakoogura Text Saki Yamada @saskiatokyo Styling Assistance Chisaki Goya @goya_the_magnum_8p Beauty products by KATE @kate.tokyo.official_jp #ใ‚ฑใ‚คใƒˆ #kate
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