The Success of Augmented Reality in Social Media

Augmented reality (AR) has become a staple of a lot of industries. While the gaming industry obviously displays a lot of interest in this regard, for the most part the marketing business has started to take off by using this new technology. This is spurred by the incorporation of AR into their platforms by companies such as Facebook, Instagram and Snapchat, offering companies and brands newer and better ways to advertise their products.

The main reason why AR has become such a resounding success in the world of social media has to do with immersion. The more immersive an experience is, the more likely it will be that it will translate into direct sales for a particular brand or company. In spite of the fact that AR is still a new field that is changing every day, brands have managed to boost audience engagement tremendously by leveraging it.

By 2022, AR based ads will be pulling in about $13 billion dollars a year, about 12% of all revenue that will be coming in from mobile ads and the like. And, according to a report by Business Insider, the number of global mobile AR users is expected to reach 2.5 billion by 2023. This is why it is imperative that ad revenue dependent organizations try to get ahead of the curve and make the necessary investments now so that the profits that are soon going to be coming in can be obtained without too much trouble.

This is just one of the many exciting ways in which AR has the potential to be implemented, and taking it seriously will help tech companies go a long way forward in their pursuit of success.

Chart courtesy of: Businessinsider.

Read next: Google will soon Allow you to get a Captivating AR Experience through Search!
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