According to Google, the customer of today cannot suffice by using traditional marketing funnel. Since no two-consumer purchase journey is the same – the marketers require a more customized approach to reach their prospects.
By integrating Ads and the Analytics feature, the marketers will have a clearer view of how their ads are functioning. This will also enable them to make quick adjustments according to the requirements leading to better performance.
In this regard, the company has published a guide that explains how the users can use Analytics to shape up their ad targeting methods through different methods. Check out the guide, especially if you are planning to use Google Ads method alongside Analytics to improve data tracking protocols.

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