Google shares its tactics to ward off misleading information on all its platforms

The previous weekend, Google presented a white paper at the Munich Security Conference that included its practices to curb disinformation across its portal. The search engine giant claims that the same strategies are applied to each of their services including Search, News, YouTube, and even advertising platforms.

In today’s era, it’s common to see the news that is categorized as “fake” or misleading. Google characterizes them as misleading information that is often stated to deceive the readers.

At Google’s, the ‘anti-fake news’ movement follows a set of three strict strategies.

Make Quality Count

Google makes use of ‘ranking algorithms’ to organize each piece of content that is passed through their team. Human Search Quality Raters that adhere to the guidelines set by the search giant assess the Search material.

Counteract Malicious Actors

This process includes the content creators that often try to deceive the system by curating false information in order to gain visibility. Google uses its years of experience to tackles this issue and limits spam on its platform.

Give Users More Context

The company has always believed in providing readers with information that is required to form their own views. This is why the Knowledge and Information Panels are added to the Search and YouTube while you may have also noticed the fact checkers on News.
Also Read: New Restrictions Could Hurt Business Says Google
In the advertisements displayed by the popular platform, the search giant includes context that informs users why they are seeing the particular ad and even discloses the name of the political parties behind election advertisements.

Read the full white paper here for complete information on Google’s policies.

Google details how it fights ‘fake news’ in Search, YouTube and Google News
Photo: Reuters/Thomas Peter

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