Facebook tests out a shopping feature in live streaming

Facebook is testing a shopping mode for live streamsWith e-commerce on the rise, Facebook is also joining the bandwagon by introducing a new feature that allows interested consumers to purchase products directly from the vendor’s live streams. The consumers can take screenshots of the products they prefer and contact the merchants through Messenger. Payment requests can also be sent out from Messenger.

First noted by Jeff Higgins, The feature is currently under testing phase in Thailand, where groups of independent sellers are using the platform to sell various products including cosmetics, accessories, and other fashion items. The vendors of Thailand are conducting regular and scheduled live streams to showcase their latest products discount offers and even special incentives for freebies if a consumer shares the live video on their timelines.

According to Facebook, the new feature will streamline the payment process and make it less confusing and more efficient for both – the buyer and the seller.
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Facebook, however, has not yet disclosed when the users can expect a full rollout of the feature. Watch this space for more updates.

Featured photo: SIPA USA/PA Images

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