According to Vya, marketing’s strategic input is highly important for companies looking to exceed in today’s competitive environment.
The company also explains that even though 66 percent of the CMOs want a global business strategy with a team-like leadership, they are not always in power to contribute strategically. Moreover, the company also shares...
![The Marketer’s Path to Strategic Impact (Infographic) How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgovOrFnWiv5qnsaqEZxdZGHbcby35inI1kYePKG_5CS9uGu4HiZlL7mie-He-8VcPTl4hzN_EAR6xN1suS-tc3M7Kh1ELLWVFkgK1lToPICPi5UNF-toTNFVNmGFnK99DUTd78jp5FYyY/s0-rw/infographic-strategic-impact.jpg)
The company also explains that even though 66 percent of the CMOs want a global business strategy with a team-like leadership, they are not always in power to contribute strategically. Moreover, the company also shares...
- The reasons for including market at the highest levels of strategic planning
- How CMOs prefer to spend their time vs how they actually spend their time
- The obstacles standing in the way of marketing’s strategic contribution
![The Marketer’s Path to Strategic Impact (Infographic) How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgovOrFnWiv5qnsaqEZxdZGHbcby35inI1kYePKG_5CS9uGu4HiZlL7mie-He-8VcPTl4hzN_EAR6xN1suS-tc3M7Kh1ELLWVFkgK1lToPICPi5UNF-toTNFVNmGFnK99DUTd78jp5FYyY/s0-rw/infographic-strategic-impact.jpg)