The iPhone Is Apple's Key to Success

The following chart illustrates that the iPhone has become absolutely vital to Apple's success.

After the first iPhone launch in 2007, its share of Apple’s total revenue rose steeply until it stabilized between 60 and 70 percent of total sales for most of the past three years. The launch of the iPhone X in time for the holiday season last year propelled the iPhone’s revenue contribution to a record level of 70 percent for the holiday quarter, a record that Apple surely wouldn't mind breaking this year.

This chart shows iPhone revenue as a percentage of Apple's total revenue since 2007.

Chart courtesy of: Statista.

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