As many as 200 million users are active on Pinterest on monthly basis. Subsequently, the platform plays a vital role in the purchase behavior of the Pinners. A study in 2016 revealed that 93% of the Pinners use the social platform to plan or for making purchases.
Not too long ago, Pinterest conducted a research of over 4,000 weekly Pinners to discover about their purchasing habits.
Some of the key findings were:
1- 90% of the weekly Pinners use the platform for making purchase decision
2- 78% of the Pinners believe that the content is significant and valuable
3- 66% use Pinterest to purchase something after seeing a brand’s Pins’
4- 59% use the platform to discover more about their purchases
You can take a look at further investigation in the following infographic:
![Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]](https://1.bp.blogspot.com/-7zWZ3Qs67ec/Wqe6WayDpxI/AAAAAAAAAvw/G_GIcUNzeNodtue_yshXejjKO6OggScswCLcBGAs/s0-rw/pinterest%2Binfo.png)
Not too long ago, Pinterest conducted a research of over 4,000 weekly Pinners to discover about their purchasing habits.
Some of the key findings were:
1- 90% of the weekly Pinners use the platform for making purchase decision
2- 78% of the Pinners believe that the content is significant and valuable
3- 66% use Pinterest to purchase something after seeing a brand’s Pins’
4- 59% use the platform to discover more about their purchases
You can take a look at further investigation in the following infographic:
![Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]](https://1.bp.blogspot.com/-7zWZ3Qs67ec/Wqe6WayDpxI/AAAAAAAAAvw/G_GIcUNzeNodtue_yshXejjKO6OggScswCLcBGAs/s0/pinterest%2Binfo.png)
Image Source: SocialMediaToday
