The Influencer Marketing Revolution - #infographic

In influencer marketing, you can go big (think Selena Gomez, David Beckham, and other celebrities) or you can go small (think industry experts, bloggers, and niche-market personalities). Whichever option you choose (maybe both), influencer marketing can have a large impact on your business.
An infographic by corporate video production company One Productions explores both the differences between macro- and micro-influencers and the benefits of influencer marketing and what you can expect to pay to work with influencers.

For instance, 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11 times the ROI of traditional advertising, the infographic claims.

The Influencer Marketing Revolution - #infographic

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