Social Media Trends in 2018 - #infographic

As much as it makes many roll their eyes, Pokémon Go was a TRUE phenomenon in 2017, annoying to business and property owners as it was. The fad showed us the power of augmented reality – technology that superimposes a computer-generated image on a user's view of the real world – to lead customers towards brands by gamifying real life. And the uptake was incredible.

Augmented reality is also helping social media marketers, by providing new target markets and presenting a unique opportunity to make content more interactive and engaging.

H/T: MO