Content marketing is one of the key parts of digital marketing today. In times when something goes viral one day and drops back to oblivion the other, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same, a "safe bet" you might say, and that is high quality content will always be the king and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns and plan to work on creating high quality content more in general. To show the importance even more, it's good to note that 70% of people want to learn about a brand from quality articles rather than the usual adverts.
That's a part of the reason why 45% of marketers still look at blogging as main content strategy, and people still like reading and shearing blogs (especially if they are long form). More and more marketers are using social media and video as part of the content marketing strategy as well, to keep up with the original premise of good digital marketing strategy - stay on trend and create content that your audience wants to see and consume. It's estimated that by 2018, 79% of internet traffic will be video, so it would be a huge error not to get on that trend!
The importance of good content marketing strategy is even bigger when you find out that over 300 million people in the world are blocking ads on their devices which makes it impossible to reach them with traditional forms of online advertising.
Content marketing budgets and investments are growing year in year out – experts and researches expect it to become a $300 billion industry by 2019, so now is the time to take a leap and invest in creating high quality content and implementing a marketing strategy based around it.
All of these and more stats that will demonstrate the importance of content marketing can be found in the infographic below, which comes courtesy of PointVisible.