As another year of blogging comes to an end, the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.
As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken advantage by business this year.
Let's take a look at what the blogosphere looks like today, in the following infographic which comes courtesy of Blogging.Org.
“Blogging has completely changed the way content is created on the internet and the way brands continue to connect with their audience. While many facets of the industry will continue to change, the core basics of blogging are going to still be in play and matter most.
To continually find success with blogging you need to create content that provides value to your audience, while also making sure it's better than your competition. At the same time, it's also important to put in the time, work and effort to make sure you are promoting your blog content effectively.”
Top image: Depositphotos