When you are getting into the world of social media marketing, it can be tough to make the right moves. Even companies which have had Facebook pages since the early days can still get it wrong. There are certain mistakes that crop up time and time again, especially with small businesses. Here are some of the most common, and how you can correct them.
Infographic source: Quill.
Radio silenceThese days, customers will use a company’s social media pages more than they will their website. The social media page is a place to find news, discover the latest deals, and interact with the brand. If your account has hardly any posts, and the last was months ago, they are likely to think that you are a dead company and move on. There’s also another act of silence that puts customers off. If you don’t respond to their comments, it makes it seem like you do not care about your customers or their purchases. You can solve both of these problems with some simple management. Set up a posting schedule for every social network you are on and stick to it. These schedules should vary – for example, you might post often on Twitter, daily on Instagram, but perhaps only a few times a week on Facebook. Whenever you get a customer comment, be sure to respond as quickly as possible.
Information overloadAnother thing that can sometimes turn your followers off is posting too often. You have probably witnessed this yourself if you use social media. Someone posts so often that each post has little value, and it overwhelms your feed. You end up unfollowing them because it is all too much. This can cause a steep drop in followers, so try not to go overboard with your posts. Try to set up a schedule which allows you to maintain a good quality standard along with regularity.
Paid followersNever, ever, ever spend money to get more followers on social media. If you put out an advert directing people to your page, this may work. We’re talking about using a service which will claim to add followers to your account in exchange for a fee. This will only add fake profiles and uninterested accounts to your followers list. You will lose them all when they either unfollow you or have their accounts deleted. It’s also a false friend. If you have a lot of followers but none of them are engaging with you, then they are all useless. It’s far better to have a small community of real customers than a large one of people who will never buy from you.
If someone has set up a second account pretending to be your company, your followers won’t know which one is real. The same is true if you yourself have set up more than one account – perhaps because you have lost a password for the first one. Always get in touch with the platform to try to resolve this. You want your dedicated followers to see you on one account only, and to follow you there. There’s no sense in diluting your following by having multiple accounts in operation. Delete the extras and report copyright infringement on any account that uses your name without authorization. While we’re on the subject, make sure that you reserve your company name on any social networks you are not yet using so that others can’t grab them first.
It’s easy to make mistakes like these, but they could seriously harm your marketing efforts. Cut out these issues and you will find a lot more success.
Jessica Gust is a Marketing Assistant at Localpeek - a new postcode finder. She is passionate about new marketing strategies, she is always eager to share her ideas through blogging.