Visual Social media sites are a perfect resource for promoting business online. These platforms are free to use, which make them so popular today. If you decide to market your business on social media, it doesn’t mean it should be everywhere. It’s good to choose the right platform, which would work best specifically for your kind of business. If you want to create a successful digital growth strategy, it’s important to familiarize yourself with all available social networks. You should also understand what kind of audience you’ll be able to reach with a particular network. Here are some of the most popular platforms, used today by many brands to promote their business.
Depending on your business, Instagram can bring you some benefits. If you want to obtain success with this social media, it’s important that a person, who runs your account, has a very good eye to details and possesses basic photography skills – this would assure that all the photos posted from your account are of high-quality.
25 Stats You Need to Know About Instagram [INFOGRAPHIC]
To promote your business on Instagram, you should concentrate on the following:
- Focusing on visuals
- High-quality content
- Use hashtags
- Apply advertising
Instagram business plan:
- Create Instagram strategy
- Make up your brand
- Download Instagram on your app
- Start posting
Pinterest business plan:
- Creating a profile
- Make your profile a business account
- Complete your profile
- Verify your blog or website
- Add Pinterest Rich Pins on your website
- Set up boards
- Start pinning
5 Tips for Smarter Pinterest Marketing
Pinterest business advice:
- Pin only high-quality images
- Share good content
- Study your target market
- Follow Pinners with the similar interests
- Always like and comment their posts
- Add a widget on your website to show that you are on Pinterest
6 Shocking Statistics about Pinterest That You Probably Didn’t Know
source: RCRM Blog
If you have a business, which works in all above mentioned areas, Pinterest can become a perfect marketing tool for you. There are also available Promoted Pins – a paid advertising for business owners. Due to them, you can promote all your best pins, simultaneously target a specific audience. Do not forget tracking how your ads perform. Сreating different kind of content is one more good step in promoting business on Pinterest. To make the campaign more successful, we recommend including videos from YouTube, SoundCloud audios, and SlideShare slideshows.
One of the best ways to use Pinterest for promoting your business is to create a group board. It will give you a chance inviting users for pinning your board. To attract more people to your posts, make them truly inspiring. Do not also forget including keywords into a board name. Due to this they will become more findable and will get higher positions in the results.
There is also “the About” section, where you are allowed writing 200 characters about your business. It’s recommended using them very carefully. Check which keywords would attract the most of visitor’s attention. Make the text easy to read, do not overload it. Your business description should be clear and relevant to get all the advantages of SEO.
TumblrWithout any doubts, Tumblr is the most difficult social media platform, especially for business aims. In spite of this, it’s very interesting. Tumblr offers you several kinds of post formats:
- Text posts
- Quote posts
- Chat posts
- Photo posts
- Video posts
- Audio posts
Tumblr provides you with a wide range of choices, concerning the content you want to choose for promoting your business. Currently, there are more than 300 million registered accounts on the platform. To advertise your business on Tumblr, you may use the following tools:
- Sponsored posts
- Sponsored video posts
- Sponsored blogs
- Sponsored day
- Radar posts
According to the comScore – internet analytics service - the approximate age of Tumblr users is 25 or less. So, if your business is targeting the youth market, it’s really worth a shot.
Why Tumblr Matters to Marketing - Infographic
In comparison with Facebook, Tumblr posts can be easily identified by search engines. It means that all your posts are indexed by Google, which can improve their overall ranking. Moreover, you can post all the links to your website or blog, thus generating more traffic and improving SEO. Tumblr also offers you do-follow links, which means other bloggers can easily re-blog your posts and you would suddenly get a lot of links to your website.
Tumblr business advice:
- Create high-quality content
- Create long posts from time to time
- Use tags
- Communicate with other Tumblr users
Alexandra Foster is an ex-English teacher who helps parents/students and organizations with educational planning. She is a tech savvy, who loves education and technology, that makes studying process more convenient and collaborative. Currently working with Noplag team as a consultant.