Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z, and it turns out brands will have to really step their game up to reach Gen Z girls. Insights from a recent Harris Poll study commissioned by Lithium showed that boys are actually far more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.
The infographic, created by Lithium, reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.
Brands are called to rethink their social media marketing strategies, paying particular attention to how they:
• Personalize their approach
• Talk WITH their customers and not AT them
• Leverage influencers
• Maintain a good mix of organic vs. paid advertising
• Be authentic
An entire generation of customers is on the line – avoiding the one-size-fits-all approach will win Gen Z boys and girls over big time.
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