“When planning for 2016, where should marketers even start?
As the ever-changing world of tech drives consumers action in 2015 trends, 2016 is shaping up to be a year rampant with custom content, unique videos, and adaptive websites that suite mobile browsing. It's time to get creative in the realm of tech. With smartphone users set to top 2 billion in 2016 (eMarketer) and over 90 percent of marketers learning on interactive content to educate buyers (Ion Interactive), optimization for mobile devices in one of the many keys to a successful strategy through next year.”
Take a look at this infographic, created by ZenContent, that reveals content marketing budgets, benchmarks and the key trends for 2016.
What to Focus on in 2016User-Generated Content: 64 percent of millennials and 53 percent of baby boomers desire better options when it comes to sharing their opinions about brands online. Consumers trust users generated content (like reviews and videos) more than all other types of marketing media.
Videos: In 2016, online videos are expected to double in amount to 1.5 Billion.
Mobile App: Over 2 billion consumers are projected to have smartphones in 2016.
What to invest in for 2016Paid advertising/AdWords: With paid advertising, brands can target custom ads at a specific audience to improve their overall reach. Google Adwords is handy in setting a budget and discerning which keywords will generate better search ranking for written content.
Paid Social Media: Investing in paid social media (Facebook targeted posts, Twitter ads, Pinterest promoted pins, etc.) sends your custom content out to a greater number of people via social channels, increasing your overall audience. It can also be an effective and quick way to measure what types of content your audience responds to most so that you can tailor your content even more in the future.