Search engine optimization has changed a lot in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results.
Sound complicated? It's actually easier than it sounds! Here is a quick infographic guide for SMB marketers looking to drive leads and encourage qualified traffic to visit their websites.
Key Takeaways:
Optimize Your Website For Semantic Search:
What is semantic search? In a nutshell, it's a search engine's attempt to give detailed information using more data than just keywords. Example: explicitly answer questions users often search for.Use schema Markup:
Overall 2/3 of all search results include sites with schema markup- but only 0.3 percent of sites have implemented the code. it gives Google more info about the who what and hen of your web content.Include a location for Google+:
More than half of all mobile searches have local intent. People spend a lot of time looking for businesses in certain area. Registering a business on Google+ will help it show up in both Maps and standard search.Graphic courtesy of: RapidAdvance.
