Do you manage a Facebook page? Are you noticing that your Facebook organic reach is going down (i.e fewer and fewer of your Facebook fans are seeing your posts)?
If your Facebook engagement is declining, you're not alone. According to Ogilvy, organic reach has declined to 6 percent, a drop of 49 percent since October 2013.
So, why is organic reach declining? How Facebook calculates what shows up in your followers' news feed and how social media managers can combat this problem? Find out the answers and more in this infographic (featured below), which comes courtesy of Quicksprout.
Perhaps, more important the graphic explains some strategies for increasing your Facebook reach organically. Here's a few of them.
Engage Your Community With Questions:Don't just try to sell or promote all the time. Your main goal should be listening to the audience. Example: After testing 5 question, Buffer received more than 1,000 people in their post reach, which is an above average result from the rest of their Facebook content.
Share Self-explanatory PhotosValuable information in digestible format is a great way to show it. Charts and infographic are great examples of self-explanatory images.
There's more in full graphic take a look.