More and more companies are utilizing social media for their marketing purposes. Posting regularly can help you to reach a wide variety of audiences, keep loyal customers up to date, and help boost your company profile. However, each social platform utilizes different algorithms; if you post too much or not enough, followers may not see your content.
Follow these guidelines from Setup A Blog Today to the get most of every post.
Facebook has the highest average click through from 1:00 - 4:00pm, with 3:00pm on Wednesdays being the optimal time. Avoid posting anything on weekends before 8:00am or after 8:00pm.
Like Facebook, the best time to use Twitter is mid-afternoon. Post Monday through Thursday from 9:00am - 3:00pm, focusing on 1:00 - 3:00pm for optimal results. Avoid marketing on Twitter after 8:00pm and after 3:00pm on Fridays.
Google+Maintain a consistent posting schedule on Google+ to ensure connection with most of your audience. Three posts a day should suffice.
The beginning of the average work day is the ideal time to post on Google+. Try posting Monday through Thursday from 9:00 - 10:00am. Focus on Wednesdays at 9:00am, as that is the peak time for engagement. Avoid posting in very early mornings or in the evenings.
Utilize Pinterest outside of normal working hours. Post Saturday mornings and Fridays from 1:00-4:00pm for the best results.
Wednesday and Thursday are the best days to post, but avoid 9:00am and 6:00pm to best connect with your followers.
TumblrPost to Tumblr five or so times every day. Fridays after 7:00 pm is the ideal posting time, while there is little traffic on the site prior to 4:00pm.
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