Social media entered people lives not that long ago. But in this little time, it has become more than a part of reality. Social media is now a parallel world. Here, users all around the globe have built personal lives, have developed relationships, have shared their experiences, and have also grew businesses. Domains like marketing and advertising have a completely new meaning since social media existed. Today, in 2015, the saying is that if a person doesn’t have a social media account, he or she simply doesn’t exist. And the same goes for companies. So let’s see the latest social media analytics for the most popular websites.
Here are some other interesting facts about Facebook:
Chart courtesy of: Globalwebindex.
There are 936 million daily active users on average;
India is on the second place regarding the number of users, with approximately 109 million persons registered; it is followed by Brazil (70.5 million users) and Indonesia (60.3 million users);
The most popular brands on the website (excluding Facebook itself) are Facebook For Every Phone (with 547 million fans) and Coca-Cola (with 93 million fans).
Google PlusThere are about 2.2 billion Google Plus profiles online. But not all of them represent active users. For example, in 2015 only 4 to 6 million users have made any public posts. All in all, the website claims to have 300 million in-stream active users. Also, researches have shown that only 22 percent of the interviewed american adults were visiting the site monthly.
Further information about Google plus:
The website is most used in Indonesia (83% of the online population), India (82% of the online population) and Vietnam (80% of internet users).
More facts about Twitter:
The accounts with the most followers worldwide are belonging to Katy Perry (64 million followers), Justin Bieber (59 million followers) and Barack Obama (53 million people);
Twitter is most used in Asia and Pacific area (35%), North America (22%) and Western Europe (15.9%).
Other facts about Instagram:
The greatest traffic on the website is registered in USA (28.5%), Brazil (6.5%) and Russia (5.7%);
There have been over 20 billion photos shared on the website;
Instagramers shares 70 million (plus) photos and videos each day.
The most followed account is Kimkardashian (excluding Instagram), with over 25 millions followers.
Some more facts about LinkedIn:
There are over 39 million students and recent college graduates on the website;
75 percent of new LinkedIn users came from outside the USA.
Infographic courtesy of: globalwebindex.
Miscellaneous Social Media Facts Statistics and Figures:Click image to enlarge.
Via: Global web index
In conclusion, there are billions of people who use social media websites daily. Each company is preferred by a certain age group, geographical region, country, and so on. Also, depending on these factors, every site has its own famous person, brand, show, etc. So one must first define his purpose and then choose the most appropriate social media platform to reach his goal.
Michael McPherson is a graduate student from Boston University, freelance blogger and a regular contributor at topreviewstars.com.