65 percent of users prefer logging in with Facebook on a website; Google+ is preferred by 25 percent, Twitter by 3 percent and LinkedIn and Yahoo! by 2 percent for each, according to the latest figures from LoginRadius - a social marketing platform.
LoginRadius also found that:
• Older users are increasingly adopt social login habits with the over 50 age group growing by almost 60 percent between Q4 2013 and Q4 2014.
• Logging in with social accounts is quickly gaining popularity on mobile devices.
• Of those websites offering social login, Facebook is by far their first choice with Google Plus, Twitter, and LinkedIn also holding a great deal of popularity.
On sharing trends side:
As expected Facebook still hosts the most social sharing activity with 85 percent. Twitter maintains the second place spot while email now has more social share activity than Google+.
For more stats and insights, check out this infographic.
Click image to enlarge+.
You can download complete 2014 Social Login and Social Sharing Stats Report, click here: