Does your business have an Instagram account yet? If you don't, then you could be missing out...
With 300 million active users, it's fast become a platform that can help you build a large following, so if you don't already then you should sign up for an account now. As with all content marketing, not only can it help build your reach, but it can help you increase leads and even sales.
The great thing about Instagram is that it's all about visual content marketing, and that's definitely something that is on the rise. In fact, did you know that visual posts generate 94 percent more views than text-based posts? The power of visual communication is hard to ignore and there is no better platform to help you create visual content than Instagram.
If you take a look at brands such as Nike, GoPro or RedBull then you'll be able to see how to run a successful Instagram page. They share inspirational images on a daily basis and they even encourage their followers to send them images using their products. Not only is this great for engagement, but it helps to promote their own products in the least sales way possible.
The problem is, if you're not a big brand such as Nike, GoPro or RedBull then it can be a lot harder to get any followers because people don't really know you exist! How do you know what to post? How can you get people to like or comment on your photos?
Instagram can be a complex platform for businesses who just want to get noticed.
Check out the infographic below, created by best selling author Issa Asad, to discover 7 steps to getting your brand's Instagram channel off the ground.
Click image to enlarge.