Social Symbiosis: Social Data Is Key For #B2B Selling, As Well As Buying - #infographic

Irfan Ahmad 12/21/2014 10:14:00 AM

You already invest significantly to find and nurture B2B leads. Do you understand how social data has expanded beyond B2C to influence B2B sellers and buyers alike?
Take a look at below infographic from Leadspace and see how social data enhances B2B targeting and guides the buyer's journey.

Sellers must proactively use social channels: The key is to go beyond one-way content generation and engage buyers in their preferred modes of social communication, Whether LinkedIn or blog, webinars or infographics, sellers must first understand th channels most relevant to their industry segment, and then engage their buyers in the comments and resulting conversations. This data can be feed back into a marketing and sales strategy.

H/t [Mobilemarketingwatch]

Social Symbiosis: Social Data Is Key For #B2B Selling, As Well As Buying - #infographic

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