Social scientists have found that content sharing has become an important part of how people form their identities. So how can you leverage this to create content that is in-line with your brand's identity and your consumer's identity?
Take a look this infographic, created by frac.tl team, and learn how identity theory can help you create more engaging, highly-shared content.
Some key takeaways:
• When it comes to sharing content on social media 84 percent people (who surveyed) said "being a good friend to those I care about" and "relationships" are important.
• 63 percent of users ranked their personal values and moral standards as "very extremely important" when they shared content on social networking sites.
• I want to "entertain and educate" are the two most important reasons people share content on Facebook.